November 12, 2021
Friday Nov. 12th, 9:00 - 10:15am, BeijingTime Abstract: To gain the necessary resources and support to thrive and survive, firms usually craft their initial narratives to suggest future success rather than acknowledge the possibility of failure. However, failing to appropriately account for the possibility of innovation failure may have a detrimental effect. In the event of an innovation failure, the firm likely will face the need to reconcile its initial narrative with the failure occurrence.